the rage behind the good girl smile? Just the Kick-Off.

What you get

Good Girl Gone Rogue is more than a newsletter and a TikTok and YouTube shorts channel - it's a space for women who are done playing by rules they never agreed to.

We look at why smart, competent women get overlooked - and what to actually do about it.

What we cover:

  • The psychology behind good girl conditioning

    • Understanding the beliefs and patterns that were installed early and are still running your decisions today.

  • Practical tools for money, negotiation and career

    • Because knowing the game is rigged is not enough. You need to know how to play it differently.

  • And so much more… stories about saying no to serving coffee at a foreign policy think thank and saying no to outdated friendship contracts. Reflections on what Marilyn Monroe and Nefertiti have in common, communicating succinctly and narrative therapy

  • Playlists for real-world application - from historical women as role models to building political advocacy campaigns to documenting your unpaid care work in excel.

The Tools and the INSIDE VIEW:

The psychology

The beliefs that were installed early and are still running your decisions. Identity, patterns, conditioning — why you keep choosing what's expected over what you actually want.

  • From dutiful daughter to unapologetic rogue, this is the Substack story of unlearning the rules you were shaped by - and rewriting them on your own terms.

  • In this TikTok clip, I describe how you can overcome the impression of not belonging and not being commpetent.

  • Listen to this podcast episode if you want to learn how to set better boundaries. Even with old friends.

  • Get typecast in life and work? Use organizational role analysis (ORA) to take stock and change. Watch my TikTok clip.

The practical

Money, negotiation, career moves. What to actually do, say, and ask for. Frameworks for navigating organizations, claiming authority, and turning competence into recognition.

  • A young waitress reminded me of an important lesson. If you don’t believe in yourself, no one else will. And it will cost you. Watch the TikTok clip.

  • How do you show up at work? Are you a busy bee? Or a strategic mastermind? And how does your work modus operandi serve you? Or not? Read my Substack article.

  • Investing does not have to be complicated. Why don’t you treat your index funds like frozen food you prepare for the long haul? Watch my clip on Instagram.

  • Just can’t stomach the endless calls? Office politics? Not learning anything? Don’t just quit. Watch my Instagram clip on having an exit plan.

FROM substack TO TikTok…

Good Girl Gone Rogue is present on various platforms. Click on the pictures below to see which ones.

The Substack Good Girl Gone Rogue is where the stories live. If you want to go deep, then sign up for the accompanying newsletter the Debrief, which provides you with three reflection prompts per week.

Short videos on TikTok and YouTube shorts (and Instagram) bring them to live.

If you prefer listening to my voice, you can sign up to Good Girl Gone Rogue on Spotify.